Permanent makeup, often called cosmetic tattoos, is a rapidly growing trend in the beauty industry. For many women looking to improve their appearance without the hassle of lengthy makeup routines, PMU has become an appealing option. A recent report highlights that interest in PMU has sharply increased in recent years, especially in eyebrow tattooing.
As technology advances, new products and techniques are continually emerging, providing permanent makeup artists with fresh avenues to experiment with different styles and further affirming the rising demand for PMU. This evolving landscape offers an exciting opportunity for those aspiring to enter the beauty sector.
Diana Speranskaia, named one of the Top-50 Permanent Makeup Artists in the Global World PMU Rating 2024 and honored with the IP Awards Top Master PMU 2024, has created her own unique technique for eyebrow permanent makeup. With more than 10,000 hours of experience, she offers valuable insights into the foundations of mastering the art and achieving success as a PMU artist.
**Emphasizing Creativity**
Regardless of their area of focus, a permanent makeup artist must stay open to creative inspiration and continually seek further knowledge. Speranskaia shares that her journey in beauty began in an unexpected way. When her stylist fell short of completing her makeup on time, she took it upon herself to finish the job, igniting her passion for this skill. After studying general makeup and eyebrow styling, she decided to concentrate on permanent makeup techniques, recognizing the potential they held for enhancing a person’s natural beauty. From the very beginning, she has stressed the importance of viewing a person’s face as a whole, aiming to accentuate its innate beauty.
Throughout her career, Speranskaia has competed in numerous events, most notably the IP Awards Top Masters PMU in 2024, where she ranked in the Top-100 and won recognition for Best Technique. Since her success at this event, she has taken on a more significant role in organizing and judging competitions for beauty professionals. Her experiences as a judge have underscored the vital role creativity plays in permanent makeup artistry. “While there are common guidelines,” she remarks, “the ability to evaluate specific facial features and enhance their natural beauty is what defines true success.”
**Creating a Distinct Approach**
The next vital phase for a permanent makeup artist involves building on their knowledge and developing their own methods, which ultimately leads to the creation of a unique style. In this phase, artists can not only deliver top-quality PMU to their clients but also discover efficient and lasting ways to achieve desired outcomes. Attaining this level of expertise necessitates a mix of experience and creativity, alongside a dedication to lifelong learning—observing peers and experimenting with innovative techniques.
Diana Speranskaia has consistently sought to integrate the latest methods and products into her practice over the years, including newly formulated pigments that offer a “second skin” effect, potentially revolutionizing the PMU field. She has made notable contributions with her original “Shade Brows” technique, which blends hybrid and mineral pigments for a natural appearance in permanent makeup, suitable for all skin types. Diana has showcased this technique at numerous workshops in Russia and China, attended by over 3,500 participants, emphasizing its significance in the industry.
In 2021, Diana ventured into teaching, launching her inaugural class focused on eyebrow permanent makeup. As her teaching evolved, she began emphasizing her unique PMU technique, which she views as the most valuable knowledge to share with fellow artists. Initially, her educational offerings included online courses like “Brow Stylist from Zero to Pro” and “Sketch as a Base for PMU,” but she later expanded to include offline programs.
**Fostering a Community**
At a certain stage in their professional development, being part of a community becomes essential for ongoing growth. This involvement goes beyond merely attending workshops and learning new techniques; it includes a holistic exchange of ideas and experiences, such as participating in local and international beauty conferences. Taking part in these events allows professionals to stay updated on emerging trends and new products and tools that could influence their field.
Diana is dedicated to fostering the local PMU community. Her Makeup School and Studio in Petropavlovsk-Kamchatsky has rapidly become a leading institution in the Kamchatka region. To enhance her program, she authored a handbook on sketching for permanent makeup, helping students master efficient techniques embraced by other artists. Many graduates from her school successfully build careers in various beauty establishments throughout the area.
Moreover, her influence stretches beyond her local community. She has spoken at several international events, including Marich and Names, and recently demonstrated her techniques at a workshop at the Canton Fair in Guangzhou. Since February 2024, she has been an active member of the Beauty Industry Entrepreneurs Association, which aims to promote industry growth and facilitate members’ professional activities. Diana is committed to enhancing her educational programs and workshops, striving to make them accessible to permanent makeup artists worldwide and supporting their advancement in the industry.
