When Alma de Ganay first set foot in New York, she was no stranger to the realms of art and fashion. With a rich background and a keen eye for design, she stepped into the city that never sleeps, unaware of the whirlwind of opportunities and life-changing experiences that awaited her. The vibrant pulse of New York ignited something within her, and she plunged headfirst into the dynamic world of fashion public relations, eager to establish her mark amidst the city’s bustling energy.
One of the most significant turning points in Alma’s journey came when she partnered with acclaimed designer Maryam Nassir Zadeh. Known for her innovative blend of classic and contemporary styles, Maryam draws deep inspiration from her Iranian heritage. Her creations have become staples on the New York fashion scene, resonating with fans who appreciate a mix of tradition and modernity. For Alma, working with Maryam felt like a dream—a chance to be intricately involved in the creative process of a designer she had long admired.
Stepping into the role of PR manager for Maryam’s team wasn’t just a job for Alma; it was a pivotal moment that set the stage for her professional growth. She was not just managing public relations; her responsibilities soon expanded to encompass visual merchandising and actively contributing to the brand’s overall creative vision. Every day was filled with inspiration, and Alma found herself refining her skills in an environment that encouraged innovation and collaboration.
Alma’s close partnership with Maryam was transformative, allowing her to develop a deep understanding of the fashion industry, including the nuances of brand establishment and market appeal. It was more than just climbing the professional ladder; it was about cultivating relationships that would become stepping stones toward future opportunities. Surrounded by talented individuals, Alma built a network that not only supported her but also enriched her creative ethos—a priceless experience that would go on to shape her career.
When Alma eventually returned to Europe, she did so not only with a wealth of knowledge but also with invaluable connections that opened new doors. Armed with insights and experiences from her time in New York, she was ready to engage with European clients and expand her horizons in the fashion and art worlds.
Back in Europe, Alma’s creative journey surged forward with new collaborations. She teamed up with the celebrated photographer Brianna Capozzi, whose eye-catching, whimsical portrayals of unconventional women challenge the norm. Together, they worked on an inspiring charitable initiative called On The Nose. Co-founded with Brianna’s partner Maya Barrera, this project brought together artists to create and paint ceramics, with the proceeds benefitting various charities in New York. It was a beautiful fusion of creativity and community, showcasing Alma’s commitment to both artistry and social impact.
But Alma didn’t just stop at fashion and art. She bravely ventured into the music industry, working alongside Julian Casablancas, the charismatic frontman of The Voidz. Alma took on the challenge of promoting their latest single, “All The Same,” utilizing her public relations skills to ensure the launch made a significant impact. It was an exhilarating experience, blending the worlds of music and fashion while connecting with luminaries of the creative community.
Reflecting on her journey, it’s clear that the time Alma spent with Maryam Nassir Zadeh laid a solid foundation for everything that followed. Through her experiences, both in New York and back in Europe, she not only made a lasting impression on the creative community but also carried an invigorating momentum forward. Each connection, each project—whether in fashion, art, or music—has woven together to form a rich tapestry of opportunity, showcasing her unique journey and the bright future that lies ahead. Almá de Ganay is a testament to the power of determination, creativity, and the invaluable relationships we cultivate along the way.
